On Thursday, February 16th, the National Highway Traffic Safety Administration, (NHTSA), issued proposed, voluntary guidelines to all American manufacturers of automobiles, SUVs, and trucks under 10,000 lbs., regarding a reduction of installed dashboard equipment that poses a significant risk of driver distraction. At issue are the proliferation of built-in gadgets for navigation, interpersonal communication, media and Internet access, entertainment, and all the other services multi-tasking American drivers want instant access to, even while driving. There is no question that driver distraction has become a serious concern, nationwide; and in likelihood it will take a national consensus to ultimately, effectively address it. But, commendable as proposed rules are, in focusing attention on the problem, voluntary compliance all but dooms their immediate effectiveness in actually bringing about a real world remedy. And, given NHTSA's questionable ability to resolve technical safety issues, (i.e. its complete befuddlement in addressing Toyota's unexplained acceleration problems of a couple of years ago), it may not be the best organ to orchestrate a solution.
The Problem: Something clearly must be done, to curb the alarming increase in driver distraction. But, any solution quickly hits three major obstacles: (1) any systemic effort to reduce driver distraction must have widespread public support, which thus far seems tepid, at best; (2) a technical change that requires a significant adjustment of public attitudes and behavior must usually have the force of law, including inducements or sanctions. At the national level, that requires Congress, which currently seems paralyzed with anything more difficult than meaningless gestures and political stunts, calculated to pander to various segments of our fractured electorate; and, (3) the ultimate solution must be actually effective in eliminating the problem. That means that the solution come from an entity qualified to undertake it; and, that it resolve the problem in a way that doesn't just create another one. A brief review of each will show why all three are formidable.
Attitude: In the 1950s, the American Medical Association issued a scathing report indicting the interiors of all American cars as moving death traps. That, coupled with enormous death and injury statistics, finally galvanized public opinion towards truly safer vehicles. Within a few years, seat belts and a great number of other safety devices were mandated by Congress. The problem of driver distraction lacks a similar impetus. First, driver deaths in 2010 were in the range of 30,000. This is significant; but, well down from almost 55,000 only ten years previously. Therefore, sheer numbers lack a shock value to motivate public demand for change. Conversely, drivers are distracted by toys and gizmos that have enormous public appeal. So, the problem is more akin to how alcohol was perceived during Prohibition. Good people, in large numbers, wanted to curb abuse. But, just as many people liked drinking and were adamantly opposed to its elimination. In the end, the prohibition effort collapsed in failure. Cell phones, handheld devices of all sorts, computers in ever more tiny forms, navigational devices, and more, have become so integral to American life that most people wince at the idea of being denied access to them even for a moment. Thus, localized efforts to address the problem of their use while driving have met intense resistance and purposeful evasion. Way more has to be done to turn this tide of opinion, before the problem has any realistic chance of resolution.
It must be noted that auto manufacturers, in offering ever more on-board toys, are actually way behind the wave of public use. At present, most of these devices are only offered on higher-end vehicles; and, even if they weren't, people have all the distractions they want easily in hand anyway. So, rules about vehicles are fine as far as they go. But, that really ignores the root problem. If the distraction is in one's hand or pocket, such prohibitions are meaningless gestures. More, even the proposed guidelines are ambivalent. Should navigation devices be exempted, even when they require complex information loading? Should entertainment devices be prohibited if they are only used by passengers? Studies show that any cell phone use is significantly distracting. But, can it be completely eliminated? What about the clever devices that recommend area restaurants, the nearest motel, and driver attractions or even necessities, like repair shops, police stations, hospitals or medical clinics?
Force of Law: 3,092 people died in wrecks caused by driver distractions, in 2010. But, aside from grieving families, law enforcement, auto clubs, and automobile insurers, Americans have perceived the problem of driver distraction with mostly a distracted, vacant stare. 35 states and the District of Columbia have some laws on the books proscribing handheld cell phones and texting, currently; but, the laws vary widely state-to-state. In Texas, such uses are prohibited only to drivers under 18, those in school zones, school bus drivers and drivers of hazardous cargo trucks. For everyone else, anything goes. And many states are similar. More, laws within a state can vary widely from county-to-county, and even by city. Bills have been introduced in Congress only to languish in committee; and, mandatory regulatory action, even were it forthcoming, would swiftly be tied up in protracted litigation by special interest groups and civil libertarians.
The instant effort of NHTSA to issue voluntary curbs is a perfect example of this dilemma. Mandatory requirements would take years to be effective. But, voluntary compliance will be quickly subverted by public apathy, if not outright resistance; and manufacturers will bow to the pressure of the marketplace. If people can't buy one type of car with all the desired features, they will find another that offers them. Safe cars will be left on the lot, while those loaded with gizmos become hot sellers. It doesn't require Einstein to figure out how that effort will pan out. Congress could solve the problem as swiftly as it did the seat belt problem of fifty years ago. But, of course that would require a Congress that actually functions, which is about as likely as a bulldog winning the Kentucky Derby.
Qualification for Solution: The National Traffic and Motor Vehicle Safety Act, of 1966, empowered the Department of Transportation's National Highway Traffic Safety Administration, (NHTSA), to issue vehicle safety standards and to require manufacturers to recall vehicles that have safety-related defects, or do not meet federally mandated safety standards. Under the brow of this authority, many manufacturers have engaged in voluntary recalls, (motivated by not only the threat of regulatory sanction, but massive law suits as well). But, this mechanism of vehicle safety policing only works as well as the people who administer it. In the case of NHTSA, there is much room for genuine concern.
In 2008 and 2009, under an avalanche of adverse publicity, Toyota recalled millions of cars due to a concern of unexplained acceleration. Toyota's highest executives stepped down in disgrace, the company's stock price tumbled, buyers abandoned the venerable brand in legions, and a stellar reputation for safety and value went into the crapper. Accompanied by banner headlines, NHTSA undertook a detailed study of the vexing problem, promising a definitive resolution of the controversy. And, there the matter seemed to drop from public view. What, in the interim, the news media said not one word about was that NHTSA quickly threw up its hands and conceded it had not a clue as to what the problem was. It called in no less than NASA and the National Academy of Science, to determine the problem's source. Then, finally in late 2011, accompanied by barely a whisper from the media, an NAS committee issued a scathing report confirming that; Toyota's problem had no electronic or other mechanical basis in fact; that the problem was due partly to nothing more complex than misplaced floor mats, and mostly due to driver error; and, that NHTSA's obvious lack of technical expertise was genuinely disturbing. So much for leadership from the entity designated by federal law to ferret out the nuances of policing vehicle safety.
Conclusion: Something eventually has to be done about escalating driver distraction. Cars are just too dangerous to operate with partial attention. It is negligence in Texas to cause an accident due to distraction; and in certain circumstances it is illegal. But, the problem is bigger than safety rules. People live more and more through the devices they hold in their hands, and use to work, play, communicate and function. As with any technical innovation that overwhelms a society, the people affected have to first perceive a need and then determine the best solution. Often, that is a painful exercise in trial and error. But, eventually accommodations must be reached for the society to effectively continue. We will figure this out. It's just sad that tens of thousands more of us will be maimed or die, until we figure out what the solution will be. So, I suppose voluntary guidelines are as good a place to start as any. And, who knows. Maybe common sense will win one for a change.
Continue Reading: http://wot.motortrend.com/nhtsa-announces-proposed-guidelines-to-reduce-driver-distraction-170581.htm
http://money.cnn.com/2012/01/18/autos/unintended_acceleration_report/index.html